The Value of Analyzing Data as a Performance Tool and Service Offering

Ramón Bretón, Chief Technology Officer, 3rd i Journal Article

3rd i Data AnalysisThis article originally appeared in the M&E Journal: The Age of Data Transparency Issue, June 2018.​

When thoughts turn toward analyzing data, the notion of offering data review and analysis as a service outside of one’s organization often comes first. However, it is of equal value to apply analytics inward by measuring and quantifying internal performance metrics, with the goal of streamlining operations and improving efficiency. Furthermore, service providers collect much data that is of interest to their clients and partner companies, but this dataset is often an unmined resource. Interpreting this data often reveals new insights that can be offered as an additional service, requiring little-to-no extra investment.

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2017: The Year of Quality VR

Ramón Bretón, Chief Technology Officer, 3rd i Journal Article

3rd i VRThis article originally appeared in the M&E Journal: The Smart Content Issue, June 2017.​

2016 was known as “The Year of VR.” With the release of the Oculus Rift, the HTC Vive, the Sony PSVR and the Google Daydream View, as well as the increased distribution of the Samsung Gear VR and Google Cardboard mobile headsets, the VR consumer base grew dramatically. 2017 offers more enticements to the consumer in the form of higher profile content as big-name creatives and companies commit to creating compelling experiences for both the home and out-of home markets. In order for the ecosystem to thrive, VRcontent in 2017 must meet the demands of an increasingly sophisticated consumer base. VR experiences can no longer depend on the “wow” factor, but must be well conceived and expertly finished to higher standards of quality to keep viewers immersed. In short, if 2016 was “The Year of VR,” 2017 must be “The Year of Quality VR.”

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3rd i Awarded Netflix Preferred Vendor Status for Originals Master Fulfillment, in Addition to Master Quality Control

3rd i Announcement

Netflix Preferred Vendor Master Quality Control3rd i is pleased to announce they have successfully completed the vetting process for preparing and delivering Interoperable Master Format (IMF) packages to Netflix, and have been selected as a dual-badge Netflix Preferred Vendor for Originals Master Fulfillment and Master Quality Control. With 3rd i’s long-standing history of master-level quality control, they are well-suited to maintain the highest levels of quality while ensuring the successful delivery of projects to Netflix.

3rd i QC to Tackle VR, AR Experiences, Applications

3rd i Article, News

3rd i VR ArticleThis article originally appeared on the MESA: Media & Entertainment Services Alliance website.​

Media and entertainment quality-control specialist 3rd i QC announced Sept. 20 that it was opening a dedicated virtual reality and augmented reality QC space, a nod to one of the industry’s fastest growing technologies.

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Virtual Reality: Visual Storytelling’s Quantum Leap

Ramón Bretón, Chief Technology Officer, 3rd i Journal Article

3rd i VRThis article originally appeared in the M&E Journal: Navigating the Next New, Spring 2016.​

Innovations in visual storytelling technology, such as the transition from black-and-white film to color, have largely been centered on presenting a more detailed, life-like image to the viewer. Now that virtual reality has arrived, filmmakers have the opportunity to immerse the audience in the world they create, evoking deeper emotional connections not possible in traditional presentations. With devices like Google Cardboard democratizing the VR experience, and with the release of more technologically advanced headsets, consumer interest in virtual reality is quickly turning into consumer demand for high quality content, impacting content creators and content owners alike.

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3rd i QC Awarded Netflix Preferred Vendor Status for Quality Control

3rd i Announcement

NPV Logo-trim3rd i is pleased to announce they have been selected as a Netflix Preferred Vendor for Quality Control Services. In joining the select group of vetted companies in the Netflix Preferred Vendor program, 3rd i looks forward to helping ensure that the exacting standards of quality set by Netflix are enjoyed by their viewers.

Third-Party Quality Control Is Needed Now More Than Ever

Ramón Bretón, Chief Technology Officer, 3rd i Journal Article

3rd i qcThis article originally appeared in the M&E Journal: Media & Entertainment, Strategies and Solutions, Special Winter Issue 2014-15.

As the home entertainment landscape evolves and increases in complexity, one area of a project’s budget that is often reduced is third party QC. As more analysis shifts to the facilities tasked with content production, the content’s value and content owner’s reputation can be jeopardized when the same party helping create the work reviews it. In contrast, by not having a stake in content production, third party QC companies are free to focus on the consumer experience, which amplifies the end user’s enjoyment and ultimately contributes to more consumption.

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