This article originally appeared in the M&E Journal: The Age of Data Transparency Issue, June 2018.
When thoughts turn toward analyzing data, the notion of offering data review and analysis as a service outside of one’s organization often comes first. However, it is of equal value to apply analytics inward by measuring and quantifying internal performance metrics, with the goal of streamlining operations and improving efficiency. Furthermore, service providers collect much data that is of interest to their clients and partner companies, but this dataset is often an unmined resource. Interpreting this data often reveals new insights that can be offered as an additional service, requiring little-to-no extra investment.