3rd i is pleased to announce they have successfully completed the vetting process for preparing and delivering Interoperable Master Format (IMF) packages to Netflix, and have been selected as a dual-badge Netflix Preferred Vendor for Originals Master Fulfillment and Master Quality Control. With 3rd i’s long-standing history of master-level quality control, they are well-suited to maintain the highest levels of quality while ensuring the successful delivery of projects to Netflix.
This article originally appeared on the MESA: Media & Entertainment Services Alliance website.
Media and entertainment quality-control specialist 3rd i QC announced Sept. 20 that it was opening a dedicated virtual reality and augmented reality QC space, a nod to one of the industry’s fastest growing technologies.
This article originally appeared in the M&E Journal: Navigating the Next New, Spring 2016.
Innovations in visual storytelling technology, such as the transition from black-and-white film to color, have largely been centered on presenting a more detailed, life-like image to the viewer. Now that virtual reality has arrived, filmmakers have the opportunity to immerse the audience in the world they create, evoking deeper emotional connections not possible in traditional presentations. With devices like Google Cardboard democratizing the VR experience, and with the release of more technologically advanced headsets, consumer interest in virtual reality is quickly turning into consumer demand for high quality content, impacting content creators and content owners alike.
GrayMeta’s MetaFarm will enable 3rd i to identify and transform over 25 years of metadata into meaningful data across multiple systems and files.
3rd i QC establishes Ultra HD Blu-ray Disc verification rooms, deepening their commitment to the home entertainment ecosystem.
Quality control has always been important for all forms of home entertainment content and broadcast material. But now, with the advent of 4K and UHD, QC is an absolutely vital part of the process that can’t be compromised in any way.
3rd i is pleased to announce they have been selected as a Netflix Preferred Vendor for Quality Control Services. In joining the select group of vetted companies in the Netflix Preferred Vendor program, 3rd i looks forward to helping ensure that the exacting standards of quality set by Netflix are enjoyed by their viewers.
This article originally appeared in the M&E Journal: Media & Entertainment, Strategies and Solutions, Special Winter Issue 2014-15.
As the home entertainment landscape evolves and increases in complexity, one area of a project’s budget that is often reduced is third party QC. As more analysis shifts to the facilities tasked with content production, the content’s value and content owner’s reputation can be jeopardized when the same party helping create the work reviews it. In contrast, by not having a stake in content production, third party QC companies are free to focus on the consumer experience, which amplifies the end user’s enjoyment and ultimately contributes to more consumption.
3rd i embraces 4K/UltraHD, remaining on the forefront of Home Entertainment technology, while ensuring the quality evaluations for which they are known.