Virtual Reality: Visual Storytelling’s Quantum Leap

Ramón Bretón, Chief Technology Officer, 3rd i QC Journal Article

3rd i VRThis article originally appeared in the M&E Journal: Navigating the Next New, Spring 2016.​

Innovations in visual storytelling technology, such as the transition from black-and-white film to color, have largely been centered on presenting a more detailed, life-like image to the viewer. Now that virtual reality has arrived, filmmakers have the opportunity to immerse the audience in the world they create, evoking deeper emotional connections not possible in traditional presentations. With devices like Google Cardboard democratizing the VR experience, and with the release of more technologically advanced headsets, consumer interest in virtual reality is quickly turning into consumer demand for high quality content, impacting content creators and content owners alike.

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Third-Party Quality Control Is Needed Now More Than Ever

Ramón Bretón, Chief Technology Officer, 3rd i QC Journal Article

3rd i qcThis article originally appeared in the M&E Journal: Media & Entertainment, Strategies and Solutions, Special Winter Issue 2014-15.

As the home entertainment landscape evolves and increases in complexity, one area of a project’s budget that is often reduced is third party QC. As more analysis shifts to the facilities tasked with content production, the content’s value and content owner’s reputation can be jeopardized when the same party helping create the work reviews it. In contrast, by not having a stake in content production, third party QC companies are free to focus on the consumer experience, which amplifies the end user’s enjoyment and ultimately contributes to more consumption.

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