3rd i News

This article originally appeared in the M&E Journal, Spring 2019.​

The era of the specialist with a singular focus is fading. In order to survive in today’s increasingly consumer-facing M&E marketplace, many companies diversify the services they offer. However, it is key for companies to reach into related areas without compromising the core services for which they are known. By maintaining the same level of quality across all services they offer, a company can not only survive, but also thrive in today’s market.

Read more…

This article originally appeared in the M&E Journal: The Age of Data Transparency Issue, June 2018.​

When thoughts turn toward analyzing data, the notion of offering data review and analysis as a service outside of one’s organization often comes first. However, it is of equal value to apply analytics inward by measuring and quantifying internal performance metrics, with the goal of streamlining operations and improving efficiency. Furthermore, service providers collect much data that is of interest to their clients and partner companies, but this dataset is often an unmined resource. Interpreting this data often reveals new insights that can be offered as an additional service, requiring little-to-no extra investment.

Read more…

This article originally appeared in the M&E Journal: The Smart Content Issue, June 2017.​

2016 was known as “The Year of VR.” With the release of the Oculus Rift, the HTC Vive, the Sony PSVR and the Google Daydream View, as well as the increased distribution of the Samsung Gear VR and Google Cardboard mobile headsets, the VR consumer base grew dramatically. 2017 offers more enticements to the consumer in the form of higher profile content as big-name creatives and companies commit to creating compelling experiences for both the home and out-of home markets. In order for the ecosystem to thrive, VRcontent in 2017 must meet the demands of an increasingly sophisticated consumer base. VR experiences can no longer depend on the “wow” factor, but must be well conceived and expertly finished to higher standards of quality to keep viewers immersed. In short, if 2016 was “The Year of VR,” 2017 must be “The Year of Quality VR.”

Read more…

This article originally appeared in the M&E Journal: Navigating the Next New, Spring 2016.​

Innovations in visual storytelling technology, such as the transition from black-and-white film to color, have largely been centered on presenting a more detailed, life-like image to the viewer. Now that virtual reality has arrived, filmmakers have the opportunity to immerse the audience in the world they create, evoking deeper emotional connections not possible in traditional presentations. With devices like Google Cardboard democratizing the VR experience, and with the release of more technologically advanced headsets, consumer interest in virtual reality is quickly turning into consumer demand for high quality content, impacting content creators and content owners alike.

Read more…