This article originally appeared in the M&E Journal, Spring 2019.
The era of the specialist with a singular focus is fading. In order to survive in today’s increasingly consumer-facing M&E marketplace, many companies diversify the services they offer. However, it is key for companies to reach into related areas without compromising the core services for which they are known. By maintaining the same level of quality across all services they offer, a company can not only survive, but also thrive in today’s market.