Third-Party Quality Control Is Needed Now More Than Ever

Ramón Bretón, Chief Technology Officer, 3rd i Journal Article

3rd i qcThis article originally appeared in the M&E Journal: Media & Entertainment, Strategies and Solutions, Special Winter Issue 2014-15.

As the home entertainment landscape evolves and increases in complexity, one area of a project’s budget that is often reduced is third party QC. As more analysis shifts to the facilities tasked with content production, the content’s value and content owner’s reputation can be jeopardized when the same party helping create the work reviews it. In contrast, by not having a stake in content production, third party QC companies are free to focus on the consumer experience, which amplifies the end user’s enjoyment and ultimately contributes to more consumption.

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